Real Attribution is designed to give advertisers full control in optimising campaigns which rewards all publishers involved in the customer journey. Whether they’re initiating, assisting or converting. Five robust attribution models and a customisable solution give advertisers the power to weigh the elements that count, to multiply the results achieved in more inspired, more attractive campaigns and to reward publishers appropriately.
The traditional, last touchpoint get all model. Totally customisable by using exceptions for specific site types and most applicable to direct purchase transactions.
First touchpoint gets all. Useful when you want to focus on getting more traffic and branding from publishers with a vast reach. A great strategy for brands with emerging brand value.
A model which values all involved publishers evenly, which applies very well to campaigns which require consumer interaction throughout the entire purchase funnel.
This model rewards publishers more favourably if their touchpoint are closer to the conversion and consistently proves the most suitable model for price-sensitive products and short-term promotions.
Useful if you value the publishers who introduce your consumers to the brand and those who gave the final push. Well suited for campaigns with a longer decision-making process.
Create a tailored fit with a custom model and weigh the elements that count. From market segment, to site type or category you’re able to tweak your model and include exceptions and own channels.
A Powerful Custom Model
Add weight to components most important to you, and create your tailored model. A powerful solution which allows additional valuation principles for individual site types or categories – leveraging the added value of any publisher activity. Define the elements to include and their relative value in line with your campaign goals.
By assigning a value to the position element, such fraction of the total commission is attributed to publishers for their initiating, converting and assisting position in the transaction.
The type element attributes the fraction of commission for the relative weight of involved site types. It allows prioritization of particular site types over others, without the need to exclude any publisher type.
Achieve optimal targeting of your publishers’ audience by assigning relative weights to their operating categories. Create an appealing model for those publishers matching the defined target group.
A Typical Customer Journey
Consumers interact with various publishers throughout their journey, and with attribution all efforts are now adequately rewarded. Resulting in more promotion and better results.
New Channels, More Revenue
Performance marketing is all about action based remuneration of publisher’s involvement, but per market standard the last click earned commission per default. Until today. In the affiliate channel, attributing commissions to multiple touchpoints creates revolutionary brand exposure opportunities whereas any involved publisher is eligible for commission.
Increase relative importance of the publishers that fall into specific categories by weighing their position within the attribution model. Work with your account manager to define the attribution model that perfectly matches your goals.
Communicate and reach your publisher base
When your model is defined and ready to launch, make sure your publishers know about it. You have a true competitive advantage! Publishers you deem important will see an increasing ROI fast - so ensure they give it all for the best results.
Monitor and optimise
TradeTracker lets you enhance your attribution model with exciting new elements, such as the facility to add CPC or CPM components for selected publishers, so you can really maximize the performance of your campaign.